Sky News wanted to research families with SEND (special educational needs or disabilities) children. Their theory is that these parents are significantly impacted by the additional needs of the child. They asked charity Support SEND Kids to run this research.
Support SEND Kids came to us to deliver this project on their behalf. The project required a title and identity, a social media and newsletter strategy to reach not only our active followers but penetrate as far as we could into the wider SEND community. We gathered responses from over 500 SEND families in less than 8 weeks. Results were collated, analysed and the subsequent report fed back to Sky News, they confirmed the hypothesis, with a shocking 37% of respondents ‘unable to work’ because of the need to home school their children due to lack of provision in main stream education.
The story was featured by Sky News throughout the day, Sept 2024. Following this, with the help of the charity's PR agency, Farrar Kane, the report was then featured by over 100 news outlets in the following weeks.