Book and brand design schema for an expanding range of book titles. The series gives legal advice in the form of Q&A which is then delivered in print and digital book form, and as individual questions on the SenateSense Q&A platform.
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PROJECT introduction
The No-nonsense Guides is an expanding series of books produced by the Support SEND Kids charity and partner law firms. They provide legally accurate, parent-friendly guidance on the SEND (special educational needs or disabilities) education system. Their aim is to raise the standard of information on the laws that enable SEND children to get the right education, including the EHCP process. The brand delivers a strong, clean visual identity in print, online and on socials. Balancing approachability and authority with an accessible colour palette that adapts to dark and light colour ways. The No-nonsense series was launched with the initial publication: Noddy No-nonsense Guide to SEN Law. The legal guidance is structured in over 180 Q&A units, each of which can be shared online as individual items on the Support SEND Kids Q&A platform. This allows users to share, bookmark and leave comments for the authors. In addition, the design has to work in book form: in print and digitally as a downloadable pdf. PROJECT delivery The brand schema expands to fit the growing series. Colour is used to identify each title. Tints of the primary brand colour are used as an internal navigation system to help users differentiate between the prelims and main content, both digitally and in print. Because the Guides are authored by barristers, the layout had to be created in Word to allow streamlined commenting, revisions and annual updates. The print version is A5 landscape. Digitally the full version is Acrobat. The most user friendly version is hosted on the SenateSense Q&A platform, allowing users to interact with each individual Q&A building their own knowledge library. The brand family has to deliver a strong identity on socials. This encourages users to re-engage with each annual update, which deliver the latest case law and a growing number of questions. PROJECT results The No-nonsense Guides have been accessed by close to 40k users since they launched - reaching and delivering legal guidance to a wide range of users. From barristers, judges in the Tribunal Courts, law firms to NHS, schools, local authorities, charities, and to families themselves trying to navigate the system for the children with SEND. “Each year we in DfE read the new edition of the Noddy Guide [Noddy No-nonsense Guide to SEN law] with considerable interest and we regularly refer to it in the course of our work." Department for Education 
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