The No-nonsense Guides are a growing series of books produced by the Support SEND Kids charity and partner law firms. They provide legally accurate, parent-friendly guidance to the SEND (special educational needs or disabilities) education system. Their aim is to raise the standard of information around the laws that enable SEND children to get the right education, including the EHCP process.

The brand developed for the book series has to work for an expanding number of titles. Colour is used to distinguish each title, with tints of the brand colour used to aid internal navigation. 

For each book, the branding and layout needs to deliver clear navigation and sign posting to users, who have different levels of legal understanding and literacy. 

Each book is produced: in print, pdf download and interactive Q&A on the charity's website. The book content is designed to give users rapid access to the information they need -  while being optimised for each medium.