Support SEND Kids charity has runs a number of campaigns, initiatives and work streams. All these need a distinct and coherent identity, yet need to sit comfortably with each other and within the primary brand family.
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PROJECT introduction
Sub-brands are used to identify groups of similar content. PROJECT delivery Branded content needs to be identifiable across the website and on social media. Using the speech bubble from the logo, and playing with fill, boarders and overlay, and range of identities was created that has a visual cohesion. PROJECT results User feedback has been positive, users find the content grouping easier to identify with the distinct identities. 
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