North London's leading opera company, HGO, required a rebrand to bring them up to date and appeal to new younger audiences and attract performers at the start of their career. A new identity, logo and design scheme for opera and concert productions was created. The brand was rolled out across socials and print materials.

The logo is based on the breathe musical notation, the pause before the curtain rises, the moment of silence when the aria finishes, the break in your life when you sit down in the opera theatre.

Annually, two operas are produced which each require a unique visual identity to attract audiences, while maintaining brand guidelines. Each opera marketing image is a close up of face. This reflects the intimacy of HGO operas where audiences are close to the action. The style is based on the time period when the opera is set.

These materials were produced for print: flyers, posters, programmes and social media: banners and post graphics. Discover the full poster and programme back catalogue: HGO archive.